How Tesla’s Brand Image Shields Its Low Quality Issues
Let’s put the rhetoric and posturing aside for a moment. There is a brand issue with Tesla that continues to create a serious problem. Tesla continues to score poorly on J.D Power Initial Quality Surveys (IQS). The J.D. Power Initial Quality Survey assesses problems new owners experience within the first 90 days of owning their new vehicle. The J.D. Power Initial Quality Survey looks at problems per 100 new vehicles. The 2024 industry average is...