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The Brand Positioning Workshop can be designed in two ways, either for the creation of a brand or as a support for the development and challenges of brands in their growth stage, particularly when they need to generate value and advantages over the competition. Its objective is to define the fundamental aspects of the brand to build a positioning from its essence and its environment.

Definition of key and secondary audiences.
Definition of key and secondary competitors.
SWOT Analysis.
Strategic document to determine tangible and intangible benefits
Agreement on benefits to be communicated.
Brand Personality.
Relationship of kinship with key audiences.
Essence of the Brand.
Brand Statement or strategic slogan.
Brand architecture.
Execution keys for communication pieces.
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