Soporte

A strategic take on consistency as a trust-building engine—beyond visuals, it’s about meaningful repetition to earn credibility. Consistency: True Guardian of Your Brand In a saturated market where everyone is trying to stand out, consistency is often the invisible force that makes all the difference. More than a visual concern, it’s the guardian of your brand—it shapes perception, builds trust, and amplifies your marketing efforts. Think of your brand as an orchestra, each instrument representing...

Let’s put the rhetoric and posturing aside for a moment. There is a brand issue with Tesla that continues to create a serious problem. Tesla continues to score poorly on J.D Power Initial Quality Surveys (IQS). The J.D. Power Initial Quality Survey assesses problems new owners experience within the first 90 days of owning their new vehicle. The J.D. Power Initial Quality Survey looks at problems per 100 new vehicles. The 2024 industry average is...

There has been a steady erosion of time spent shopping over the course of this century—since roughly the take-off point of digital media, social platforms, and Big Data. This trend is likely to continue, and it is not unexpected. Online shopping, particularly mobile shopping and social commerce, has been touted for efficiency. But speed comes at a price, which is an ongoing decline in the time consumers spend with marketing and retail. The era ahead...