Activaciones internas; concursos, trivias intranet. Comunicación Externa; Campaña PR (Hemofilia y Diabetes). Eventos de Salud Preventiva para público general. Activaciones Digitales mediante influenciadores.
Los resultados de esta iniciativa se reflejaron en las ventas y en el cambio de percepción de la marca ante el gremio médico.[:en]
Insulin creators, pioneers in the care of Diabetes, leaders in its category, recognized worldwide but the brand is not known in local markets of South America; The case was Venezuela, one of the major drug markets where Novo Nordisk is not sufficiently recognized by doctors or patients, with only a 10% share in the local market, it was necessary to develop and implement internal and external communication campaigns supported in its 90th anniversary.
Brand positioning workshop, social activations, PR campaigns, and influencers activations were fundamental for brand awareness, change in perception of its products and an increase in sales were the results of this strategy.